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Reading Rainbow Host LeVar Burton Binge-Watched Game of Thrones Before He...
SpecsWho LeVar BurtonAge 57Claim to fame Emmy-winning actor (Roots, Star Trek: The Next Generation); host and producer of Reading Rainbow; author of the children’s book The Rhino Who Swallowed a Storm...
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Ikea Gets Dove-Like With a Mirror That Tells You How Beautiful You Are
Feeling a little down? Don't worry. Ikea's new piece of furniture thinks you're amazing. The Swedish retailer has introduced a prototype of a mirror in Britain that looks you up and down and (thanks...
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Ebola's Spread Is Being Tracked by Mobile Media
The first confirmed death of an Ebola patient in Texas has prompted some health organizations to turn to the power of mobile media to help contain the virus at its source. For instance, eHealth, a...
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Holiday Inn's Digital-Only Approach Has Generated 175 Million Video Views So Far
Holiday Inn is three months into its first digital-only campaign, dubbed Journey to Extraordinary, and the brand doesn't appear to have any regrets."Over a hundred million views of our video content,...
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Microsoft Layoffs Continue, and Global Ad Sales Force Is Latest Victim
Last week, Microsoft laid off most of its advertising sales force as part of 18,000 proposed job cuts announced by CEO Satya Nadella in July. Business Insider broke the story Friday, citing unnamed...
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Why Traditional Media Isn't Dying, and 4 Other Myths of the Digital Era...
"We are no longer creative people. We are inventors!" The cyber jury president at Cannes Lions International Festival of Creativity proclaimed this four years ago, but today I argue it couldn't be...
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Watson Design Group Turns Films Into Rich Interactive Online Experiences
Specs Who Jordan Cuddy, vp, production; Fernando Ramirez, founder and chief creative director; hleb marholin, creative directorWhat Digital creative shopWhere Los Angeles In 2004, Watson Design Group...
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Will the Apple Watch Protect Users' Most Sensitive Health Information?
When Apple releases its watch early next year, will users' sensitive health information such as pulse and movement be safe? The Federal Trade Commission has been meeting privately with Apple to ensure...
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Here's What Jared Leto Had to Say to a Room Full of Tech and Advertising Leaders
Adweek recently gathered several creative and tech industry leaders at The Lot (home of Funny or Die) in West Hollywood for a frank discussion about the state of the ad business in the City of Angels....
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Intel Partners With Fashion Brand to Craft a Blinged-Out Smartbracelet
There's bling, and then there's upmarket digital bling. Intel, the company that makes chips that power your laptop, teamed up with fashion brand Opening Ceremony to bring you My Intelligent...
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NYC Phone Booths Will Become Free WiFi Kiosks
The unused and faintly depressing husks of pay phones around the city will soon be re-animated as WiFi kiosks. Called "Links," the kiosks will be fitted with touchscreens and charging stations and...
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Singapore Students Create App That Rewards You For Ignoring Your Phone
An industry trade group in the city-state of Singapore is behind a new mobile phone app that will curl the toes of digital advertising companies. In an effort to get smartphone users to stop staring...
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Jam3 Turns Crazy Marketer Ideas Into Digital Reality
SpecsWho (l. to r.) Mark McQuillan, co-founder and technical director; co-founders and creative directors Adrian Belina and Pablo VioWhat Digital design and developmentWhere Toronto When Publicis and...
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Is Vagueness Killing Advertising?
The rise in popularity of mobile advertising, content marketing, native advertising and the continued focus on digital leads me to one question: Does anyone really know what they are? I’ve never woken...
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Intel Will Reportedly Be Inside the New Version of Google Glass
Intel will craft the chip inside the next version of Google Glass, which could lead to a longer battery life and new workplace applications, according to The Wall Street Journal, which cited unnamed...
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